Data has become an ever more powerful source of competitive advantage for modern enterprises. It is essential that managers develop a deep understanding of how data can be structured, captured, and queried in order to support operations, decision-making, and strategic insight. In this course students will learn how to design and implement relational databases. Students will learn techniques for gaining insight into data by querying databases using SQL. While the course has a strong technical component, it is geared towards managers who will need to apply database concepts in a business setting. Thus the course will also address the role data and digital technologies play in the strategy, structure, and operations of modern enterprises. Through a series of business cases, students will learn to combine database concepts with IT managerial frameworks in order to analyze and address business challenges.