Data has become an ever more powerful source of competitive advantage for modern enterprises. New technologies and business practices have led to an “orders of magnitude” change in the amount of data available for analysis, as well as to techniques, often referred to as analytics or business intelligence, which are now available to derive meaning from that data. The term “big data” refers to the sometimes surprising implications emerging from these changes in both the scale and type of data available to analyze. The Big Data Module is intended to provide managers, leaders, entrepreneurs, and knowledge workers in general with a deeper understanding of how data can be structured, captured, and queried in order to support decision-making, process and product innovation, and strategic insight.