Course Syllabus

CARROLL SCHOOL OF MANAGEMENT | BOSTON COLLEGE

Special Topics: Launching Digital Marketing

MKTG315601 Fall 2016

D. M. Thérèse Byrne, Adjunct Professor

Syllabus-MKTG315601 Fall 2016 FINAL.pdf

Coordinates:

Phone:                        617-266-5307

Email:                          ByrneDM@BC.edu

Twitter:                       @dmtherese

Canvas:                       Course syllabus, assignments, announcements, links/access to all course materials (e.g., Course Pack,
                                     Articles, resources etc.), grading & more.

Office Hours:               By appointment, via phone, Google Hangout, or before class

Class Meetings:          Wednesdays 4:30—6:50pm in Fulton Rm 117 

Prerequisites

MKTG1021 or MKTG1031

Course Pack and Readings

Required:

• Harvard Business Review cases in ‘Course Pack’ (available for download, you can print them on your own, if you wish) http://hbsp.harvard.edu/cbmp/access/51894807
• Additional required articles, e-books, etc. will be available on Canvas

See syllabus for further details on course objects, format, grading, class schedule.